Jon graduated from the University of Wisconsin with degrees in Journalism and English. Jon joined Jacobson Advertising in the early 70s. Partnering with Tryg Jacobson, under the Jacobson Rost banner, they grew the small B2B group into a $60 million agency, serving regional, national and international consumer durables, food and packaged goods clients. After “retiring” from the agency, Jon co-founded Innovation Applied, an innovation and implementation consulting business that integrates product development, marketing and sales. In his spare time Jon enjoys time on Crystal Lake and is President of HearthStone of Wisconsin.