How do entrepreneurs use creativity to develop new products and services? Join us as George Tzougros of the Wisconsin Arts Board moderates a passionate panel of movers and shakers in Wisconsin’s thriving entrepreneurial scene:

  • Tryg Jacobson, co-founder of Jake’s Cafe, a creative community and coworking space in Sheboygan: “I [thought we] might be able to develop a destination that businesses all over Wisconsin could rely on to solve problems in a collaborative, interdisciplinary fashion.” (source)
  • Ben Richgruber, executive director of the Eau Claire Regional Arts Center and leader in the Confluence Project, a new $45 million performing arts center in downtown Eau Claire: “As we strive to create something new, successful, and so deeply collaborative [as the Confluence Project], everything we think we know is now on the table to be challenged and explored.” (source)
  • Gregory St. Fort, executive director of 100state, a coworking community in Madison: “Wisconsin is considered one of the worst places to live if you are black but here I am, the executive director of 100state and a leader in Madison’s entrepreneur community.” (source)

This is the third talk from the Academy-led Wisconsin Creativity Initiative. Developed by the Wisconsin Academy of Sciences, Arts & Letters in partnership with the Wisconsin Arts Board, Arts Wisconsin, and the League of Wisconsin Municipalities, the Wisconsin Creativity Initiative seeks to examine the elements of a creative economy that make the most sense for Wisconsin, and the ways we can harness these elements to make our communities and our state stronger. Our aim for the Wisconsin Creativity Initiative is to change the conversation about the power of creativity to improve Wisconsin’s economy, educational systems, and quality of life.